![]() ![]() Here in Arkansas, Mello Yello was available until Surge was introduced several years ago. That’s the only place I’ve ever seen Diet Mello Yello. While vacationing in Minnesota a few years back, I even noticed billboards advertising both Mello Yello and Diet Mello Yello, with availability of both high. I personally prefer Coca Cola and Mello Yello. Mountain Dew is sweeter, Mello Yello seems more carbonated. ![]() To me, Pepsi is sweeter, Coke seems more carbonated. I started drinking Mello Yello when it came in a predominantly Yellow can! I’ve noticed about 3 label design changes since then, as I recall.įor those who can differentiate between the tastes of Coca-Cola and Pepsi-Cola, I suggest the difference between Mello Yello and Mountain Dew is very similar. I’d be interested to know which is more popular in areas where both of these are sold, which as the Coca-Cola distribution rep told me, is only in the south. In fact, he finished the rest of the bottle. I will say that Brendan, being a hard core “Dewer” prefered Dew and felt Mello Yello was sweeter but he didn’t say he would never drink it again, if offered. ![]() We really didn’t notice much difference between the two and I can see why in some areas of the country only one of them is offered. I guess its worth noting that both drinks have orange juice in them too which probably helps add to the strong similarities between them. This was very similar to Mello Yello, almost undetectably different but it does has a very lemony flavor that I felt tasted like those free lollipops you get at the bank.Įthan said this was very citrusy but didn’t really see why he used to like it so much in college. I thought it tasted a lot like sprite and wondered if that is the base for this soda. Brendan’s notes on this were the same, he felt it was okay but also said it was more syrupy than Mountain Dew and that dominated the flavor. Ethan and I felt this was extremely sweet and syrupy. The color was a little brighter yellow than how the picture came out. It’s kind of funny how this almost looks like chardonnay (or pee). We were out of our usual plastic tasting cups so we used wine glasses. Dew drinker, (who is a 24 year old male) Brendan. In comparison, Mello Yello does indeed seem more mellow as the commercials I found are uncomfortable situations between males and females asking “How would you stay smooth?”.Įthan and I tasted this and then I brought the rest of the Mello Yello bottle into work to be tasted by our resident everyday Mt. I also thought it was kind of interesting that Mountain Dew’s angle for a while was “Do the Dew!” which included skateboarding, mountain climbing and riding sharks. I’m not sure what it is: the intense sweetness, the elevated caffeine, the vibrant yellow #5? Dew is mostly popular with males who are under 30 years old. I don’t know about Mello Yello, but from my observations, Mt. It’s been a long time since Mello Yello was available in the Northeast and while their logo has changed through the years, I think they had it perfect with the first one. Online display ads will drive consumers to a Mellow Bird's-branded eBay store, which will sell not only the coffee, but also blue-and-yellow themed bedding, music and branded mugs, all priced £1.89 - the cost of the jar of coffee - to attract bargain-hungry consumers.A big thank you to my cousins in Georgia who kindly played along and shipped up a bottle of Mello Yello for us to evaluate. TV ads will air on Channel 4 on university campuses via the student-targeted Freewire TV service before potentially being rolled out nationwide. The brand has not been actively marketed since the 80s and early 90s, when ads featured the straplines 'For Mellow moments', 'Mellow roasted for more flavour' and 'Mellow Bird's will make you smile'. The campaign is being handled by Work Club, which picked up the business without a pitch earlier this year. The creative plays on 'mild' euphemisms such as: 'Do you want to come up and feed my goldfish?', with the strapline 'Born to be mild'. Kraft UK, which also owns the Kenco, Maxwell House, Carte Noire and Tassimo coffee brands, will back this month's relaunch with an integrated campaign. ![]()
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